What are the “cookies”?
“Cookies” files are computer data, in particular text files stored in the user’s terminal device intended to be used with web pages. These files allow identifying the user’s device and properly display the web page customized to their individual preferences. “Cookies” usually contain the name of the website from which they come from, their storage time on the terminal device and a unique number.
What do we use “cookies” for?
Cookies are contained in the HTTP protocol, which is used to communicate Internet server with the browser. It consists of: the key defining the name of values, values and lifetime after which the browser should remove the cookie. Their functions are mostly standard ones provided for browser settings. Cookies are used in order to adjust the web content to user preferences and to increase the usability and personalization of the content of websites.
What “cookies” files are used by us?
There are two standard types of “cookies” files – “session” and “permanent”. The first of these are temporary files that remain on the user’s device, until logging out from the website or disabling software (a web browser). “Permanent” files remain on the user’s device for the time specified in the parameters of “cookies” files or until they are manually deleted by the user. “Cookies” files used by the website operator partners, in particular users of the website, are subject to their own privacy policy.
Privacy Policy and “cookies” files
When the user uses our site, we use cookies to identify the browser or user device – “cookies” collect various types of information, which in principle do not constitute personal data (do not allow for the identification of the user). However, some information, depending on their content and use, may be associated with a specific person and be considered as personal data. In connection with the Sinium policy, the data is encrypted, which makes it impossible to prevent unauthorized access to them.
Profiling
By using the cookies technology used on our website, it is possible to learn about the preferences of users – for example, by analysing how often they visit our website, or what products they view the most. Analysis of online behaviour helps us to better understand users’ habits and expectations and to adapt to their needs and interests. Thanks to this technology, we can not only present to the user the advertisement tailored to it and from the available offers primarily present those that best suit the needs of the user, but also we can create and present dedicated ads, offers or discounts not available to other people. The user’s resignation from cookies allowing the display of advertisements tailored to user’s interests does not mean that user will not receive any advertisements when using our or other websites – in this case the user will continue to receive the same amount of ads, but not related to his current activity. Access to information on the activity of users on the Internet using cookies will also allow us to conduct market and statistical analyses. The information collected and contained in cookies can be stored after the end of the browser session, which allows, for example, to use them during subsequent visits by the user.
Retargeting
Based on cookies, we use technology that allows us to reach users who have previously visited our website on other websites that they visit, including those belonging to entities cooperating with our partners.
The lack of connection between the advertisement displayed to the user and his interests and needs may be disruptive to him. We believe that it is more attractive and practical for the user to receive the message that corresponds to his interests and needs to be identified as a result of the analysis of his previous behaviour based on the technology of cookies. Therefore, we are interested in following advertising content for a user using different websites to provide advertising content adapted to his previous internet activity.
Third party cookie files
The cookies we use are primarily aimed at optimizing user service when using our website. However, we cooperate with other companies in the scope of their marketing (advertising) activity. For the purposes of this cooperation, the browser or other software installed on user’s device also Shops cookies from entities conducting such marketing activities. Cookies sent by these entities are supposed to improve the effectiveness of presenting to the user advertisements that correspond to his online activity – third parties provide advertising content to users. Therefore, during the visit to our website, cookies from our partners are also stored on your computer or other device. In this way, for example, information about products being viewed or purchased is collected.
Removing / blocking “cookies”
Remember that you can manage your use of cookies via privacy settings on our website or your web browser. By default, Internet browsers or other software installed on a computer or other user’s device connected to the network allow for the inclusion of certain types of “cookies” on such device. These settings can be changed in such a way as to block the use of “cookies” in the settings of the web browser or inform about their every transfer to the user’s device. In this way, the consent expressed on the use of this technology may be modified or cancelled at any time (blocking the saving of cookies in the future). It is also possible to block cookies of third parties with the simultaneous acceptance of “cookies” coming directly from www.sinium.cz . Detailed information about the possibilities and ways of handling “cookies” are available in the software (web browser) settings. Limiting the use of “cookies” may affect some functionalities available on the website. Please note that resignation of cookies will only apply to a specific browser. This means that the same actions will have to be taken for any other browser used on the same or another device.
