What are the “cookies”?
“Cookies” files are computer data, in particular text files stored in the user’s terminal device intended to be used with web pages. These files allow identifying the user’s device and properly display the web page customized to their individual preferences. “Cookies” usually contain the name of the website from which they come from, their storage time on the terminal device and a unique number.
What do we use “cookies” for?
Cookies are contained in the HTTP protocol, which is used to communicate Internet server with the browser. It consists of: the key defining the name of values, values and lifetime after which the browser should remove the cookie. Their functions are mostly standard ones provided for browser settings. Cookies are used in order to adjust the web content to user preferences and to increase the usability and personalization of the content of websites.
What “cookies” files are used by us?
By using the cookies technology used on our website, it is possible to learn about the preferences of users – for example, by analysing how often they visit our website, or what products they view the most. Analysis of online behaviour helps us to better understand users’ habits and expectations and to adapt to their needs and interests. Thanks to this technology, we can not only present to the user the advertisement tailored to it and from the available offers primarily present those that best suit the needs of the user, but also we can create and present dedicated ads, offers or discounts not available to other people. The user’s resignation from cookies allowing the display of advertisements tailored to user’s interests does not mean that user will not receive any advertisements when using our or other websites – in this case the user will continue to receive the same amount of ads, but not related to his current activity. Access to information on the activity of users on the Internet using cookies will also allow us to conduct market and statistical analyses. The information collected and contained in cookies can be stored after the end of the browser session, which allows, for example, to use them during subsequent visits by the user.
Based on cookies, we use technology that allows us to reach users who have previously visited our website on other websites that they visit, including those belonging to entities cooperating with our partners.
The lack of connection between the advertisement displayed to the user and his interests and needs may be disruptive to him. We believe that it is more attractive and practical for the user to receive the message that corresponds to his interests and needs to be identified as a result of the analysis of his previous behaviour based on the technology of cookies. Therefore, we are interested in following advertising content for a user using different websites to provide advertising content adapted to his previous internet activity.
Third party cookie files
The cookies we use are primarily aimed at optimizing user service when using our website. However, we cooperate with other companies in the scope of their marketing (advertising) activity. For the purposes of this cooperation, the browser or other software installed on user’s device also Shops cookies from entities conducting such marketing activities. Cookies sent by these entities are supposed to improve the effectiveness of presenting to the user advertisements that correspond to his online activity – third parties provide advertising content to users. Therefore, during the visit to our website, cookies from our partners are also stored on your computer or other device. In this way, for example, information about products being viewed or purchased is collected.
Removing / blocking “cookies”