S\u00fabor cookie je mal\u00fd textov\u00fd s\u00fabor, ktor\u00fd webov\u00e1 lokalita uklad\u00e1 vo va\u0161om po\u010d\u00edta\u010di alebo mobilnom zariaden\u00ed pri jej prehliadan\u00ed. V\u010faka tomuto s\u00faboru si webov\u00e1 lokalita na ur\u010dit\u00fd \u010das uchov\u00e1va inform\u00e1cie o va\u0161ich krokoch a preferenci\u00e1ch, tak\u017ee ich pri \u010fal\u0161ej n\u00e1v\u0161teve lokality alebo prehliadan\u00ed jej jednotliv\u00fdch str\u00e1nok nemus\u00edte op\u00e4tovne uv\u00e1dza\u0165.<\/p>\r\n\r\n\r\n\r\n
S\u00fabory cookies s\u00fa obsiahnut\u00e9 v protokole HTTP, ktor\u00fd sa pou\u017e\u00edva na komunik\u00e1ciu medzi internetov\u00fdm serverom a prehliada\u010dom. Pozost\u00e1va z: k\u013e\u00fa\u010da, ktor\u00fd \u0161pecifikuje meno, hodnotu a \u010das, po uplynut\u00ed ktor\u00e9ho sa s\u00fabor cookie m\u00e1 odstr\u00e1ni\u0165. Ich funkcie s\u00fa v\u00e4\u010d\u0161inou \u0161tandardn\u00e9 pre nastavenia poskytovan\u00e9 prehliada\u010dom. S\u00fabory cookies sa pou\u017e\u00edvaj\u00fa na u\u013eah\u010denie pou\u017e\u00edvania webov\u00fdch str\u00e1nok a na prisp\u00f4sobenie obsahu, vr\u00e1tane na\u0161ich pon\u00fak, pou\u017e\u00edvate\u013esk\u00fdm preferenci\u00e1m a na zv\u00fd\u0161enie pou\u017eite\u013enosti a personaliz\u00e1cie obsahu webov\u00fdch str\u00e1nok.<\/p>\r\n\r\n\r\n\r\n
Tieto webstr\u00e1nky pou\u017e\u00edvaj\u00fa s\u00fabory cookies pre nevyhnutn\u00fa funkcionalitu webstr\u00e1nok a na zhroma\u017e\u010fovanie anonymn\u00fdch \u0161tatistick\u00fdch inform\u00e1ci\u00ed o n\u00e1v\u0161tevn\u00edkoch. Z\u00e1kon hovor\u00ed, \u017ee m\u00f4\u017eeme uklada\u0165 s\u00fabory cookies na va\u0161om zariaden\u00ed, ak s\u00fa nevyhnutn\u00e9 pre prev\u00e1dzku t\u00fdchto str\u00e1nok. Existuj\u00fa dva typy s\u00faborov “cookies” – “session” a “trval\u00e9”. Prv\u00fdmi s\u00fa do\u010dasn\u00e9 s\u00fabory, ktor\u00e9 zostan\u00fa na zariaden\u00ed pou\u017e\u00edvate\u013ea dovtedy, k\u00fdm sa odhl\u00e1site z webov\u00fdch str\u00e1nok alebo deaktivujete softv\u00e9r (webov\u00fd prehliada\u010d) – potom sa automaticky odstr\u00e1nia z pou\u017e\u00edvate\u013esk\u00e9ho zariadenia. S\u00fabory “trval\u00e9” zost\u00e1vaj\u00fa na zariaden\u00ed pou\u017e\u00edvate\u013ea v \u010dase \u0161pecifikovanom v parametroch s\u00faboru “cookies” alebo dovtedy, k\u00fdm ich u\u017e\u00edvate\u013e manu\u00e1lne neodstr\u00e1ni. S\u00fabory cookies, ktor\u00e9 pou\u017e\u00edvaj\u00fa spolupracuj\u00face subjekty oper\u00e1tora webov\u00fdch str\u00e1nok, podliehaj\u00fa vlastn\u00fdm pravidl\u00e1m ochrany osobn\u00fdch \u00fadajov. S\u00fabory cookies, ktor\u00e9 pou\u017e\u00edvame, s\u00fa prim\u00e1rne navrhnut\u00e9 tak, aby u\u013eah\u010dili pou\u017e\u00edvanie na\u0161ej webovej str\u00e1nky, napr\u00edklad “pam\u00e4taj\u00fa si” inform\u00e1cie, akon\u00e1hle s\u00fa poskytnut\u00e9, tak\u017ee pou\u017e\u00edvate\u013e ich nemus\u00ed v\u017edy poskytova\u0165. Pou\u017e\u00edvame tie\u017e s\u00fabory cookies, ktor\u00e9 v\u00e1m umo\u017e\u0148uj\u00fa prisp\u00f4sobi\u0165 obsah prezentovan\u00fd na internete pod\u013ea va\u0161ich preferenci\u00ed (napr\u00edklad rekl\u00e1m a fotografi\u00ed).<\/p>\r\n\r\n\r\n\r\n
Pou\u017e\u00edvan\u00edm technol\u00f3gie cookies, ktor\u00e1 sa pou\u017e\u00edva na na\u0161ich webov\u00fdch str\u00e1nkach, sa m\u00f4\u017eeme dozvedie\u0165 o preferenci\u00e1ch pou\u017e\u00edvate\u013eov – napr\u00edklad anal\u00fdzou, ako \u010dasto nav\u0161tevuj\u00fa na\u0161e webov\u00e9 str\u00e1nky alebo ak\u00e9 produkty najviac zobrazuj\u00fa. Anal\u00fdza spr\u00e1vania online n\u00e1m pom\u00e1ha lep\u0161ie pochopi\u0165 n\u00e1vyky a o\u010dak\u00e1vania pou\u017e\u00edvate\u013eov a prisp\u00f4sobi\u0165 ich potreb\u00e1m a z\u00e1ujmom. V\u010faka tejto technol\u00f3gii m\u00f4\u017eeme nielen pon\u00faknu\u0165 pou\u017e\u00edvate\u013eovi reklamu, ktor\u00e1 je pre neho prisp\u00f4soben\u00e1 a z dostupn\u00fdch pon\u00fak sa zobrazuj\u00fa predov\u0161etk\u00fdm tie, ktor\u00e9 najlep\u0161ie vyhovuj\u00fa potreb\u00e1m pou\u017e\u00edvate\u013ea, ale m\u00f4\u017eeme tie\u017e vytv\u00e1ra\u0165 a prezentova\u0165 ponuky pre pou\u017e\u00edvate\u013ea alebo z\u013eavy, ktor\u00e9 nie s\u00fa k dispoz\u00edcii ostatn\u00fdm \u013eu\u010fom. Pr\u00edstup k inform\u00e1ci\u00e1m o \u010dinnosti pou\u017e\u00edvate\u013eov na internete pomocou s\u00faborov cookies n\u00e1m tie\u017e umo\u017en\u00ed uskuto\u010d\u0148ova\u0165 anal\u00fdzy trhu a \u0161tatistiky. Inform\u00e1cie zhroma\u017eden\u00e9 a obsiahnut\u00e9 v s\u00faboroch cookies m\u00f4\u017eu by\u0165 ulo\u017een\u00e9 po ukon\u010den\u00ed rel\u00e1cie prehliada\u010da, \u010do umo\u017e\u0148uje napr\u00edklad ich pou\u017eitie po\u010das n\u00e1sledn\u00fdch n\u00e1v\u0161tev pou\u017e\u00edvate\u013eov.<\/p>\r\n\r\n\r\n\r\n
Na z\u00e1klade s\u00faborov cookies pou\u017e\u00edvame technol\u00f3giu, ktor\u00e1 n\u00e1m umo\u017e\u0148uje oslovi\u0165 pou\u017e\u00edvate\u013eov, ktor\u00ed u\u017e nav\u0161t\u00edvili na\u0161e webov\u00e9 str\u00e1nky na in\u00fdch webov\u00fdch str\u00e1nkach, ktor\u00e9 nav\u0161tevuj\u00fa, vr\u00e1tane t\u00fdch, ktor\u00e9 patria subjektom spolupracuj\u00facim s na\u0161imi spolupracuj\u00facimi subjektmi. Pre u\u017e\u00edvate\u013ea je atrakt\u00edvnej\u0161ie a praktickej\u0161ie, aby dostal svoju ponuku v s\u00falade so svojimi z\u00e1ujmami a potrebami identifikovan\u00fdmi v d\u00f4sledku anal\u00fdzy svojho predch\u00e1dzaj\u00faceho spr\u00e1vania zalo\u017een\u00e9ho na technol\u00f3gii cookies. Z tohto d\u00f4vodu n\u00e1s zauj\u00edma sledovanie reklamn\u00e9ho obsahu pre pou\u017e\u00edvate\u013ea, ktor\u00fd pou\u017e\u00edva r\u00f4zne webov\u00e9 str\u00e1nky na poskytovanie reklamn\u00e9ho obsahu prisp\u00f4soben\u00e9ho jeho predch\u00e1dzaj\u00facej internetovej aktivite.<\/p>\r\n\r\n\r\n\r\n
Cookies, ktor\u00e9 pou\u017e\u00edvame, s\u00fa prim\u00e1rne zameran\u00e9 na optimaliz\u00e1ciu pou\u017e\u00edvate\u013esk\u00fdch slu\u017eieb pri pou\u017e\u00edvan\u00ed na\u0161ich webov\u00fdch str\u00e1nok. Spolupracujeme v\u0161ak s in\u00fdmi spolo\u010dnos\u0165ami v r\u00e1mci svojej marketingovej (reklamnej) \u010dinnosti. Na \u00fa\u010dely tejto spolupr\u00e1ce prehliada\u010d alebo in\u00fd softv\u00e9r in\u0161talovan\u00fd na zariaden\u00ed pou\u017e\u00edvate\u013ea tie\u017e uklad\u00e1 s\u00fabory cookies od subjektov vykon\u00e1vaj\u00facich tak\u00e9to marketingov\u00e9 aktivity. S\u00fabory cookies odosielan\u00e9 t\u00fdmito subjektmi maj\u00fa zlep\u0161i\u0165 efekt\u00edvnos\u0165 zobrazovania rekl\u00e1m pou\u017e\u00edvate\u013eom, ktor\u00e9 zodpovedaj\u00fa jeho online aktivite – tretie strany poskytuj\u00fa pou\u017e\u00edvate\u013eom reklamn\u00fd obsah. Preto po\u010das n\u00e1v\u0161tevy na\u0161ej webovej str\u00e1nky s\u00fa cookies od na\u0161ich spolupracuj\u00facich subjektov ulo\u017een\u00e9 aj vo va\u0161om po\u010d\u00edta\u010di alebo inom zariaden\u00ed. T\u00fdmto sp\u00f4sobom sa zhroma\u017e\u010fuj\u00fa napr\u00edklad inform\u00e1cie o zobrazovan\u00fdch alebo zak\u00fapen\u00fdch produktoch.<\/p>\r\n\r\n\r\n\r\n
Pam\u00e4tajte si, \u017ee m\u00f4\u017eete s\u00fahlas s pou\u017e\u00edvan\u00edm s\u00faborov cookies nastavi\u0165 prostredn\u00edctvom nastavenia ochrany osobn\u00fdch \u00fadajov na na\u0161ich webov\u00fdch str\u00e1nkach alebo svojho webov\u00e9ho prehliada\u010da. \u0160tandardne internetov\u00e9 prehliada\u010de alebo in\u00fd softv\u00e9r in\u0161talovan\u00fd v po\u010d\u00edta\u010di alebo inom pou\u017e\u00edvate\u013eskom zariaden\u00ed pripojenom k sieti umo\u017e\u0148uj\u00fa ulo\u017eenie ur\u010dit\u00fdch typov “cookies” na tak\u00e9to zariadenie. Tieto nastavenia je mo\u017en\u00e9 zmeni\u0165 tak, \u017ee sa zablokuje pou\u017e\u00edvanie “cookies” v nastaveniach webov\u00e9ho prehliada\u010da, alebo tak, \u017ee pou\u017e\u00edvate\u013e bude informovan\u00fd o ka\u017edom prenose cookies do zariadenia pou\u017e\u00edvate\u013ea. T\u00fdmto sp\u00f4sobom m\u00f4\u017ee by\u0165 s\u00fahlas vyjadren\u00fd pri pou\u017e\u00edvan\u00ed tejto technol\u00f3gie kedyko\u013evek zmenen\u00fd alebo zru\u0161en\u00fd (zablokovanie ukladania cookies v bud\u00facnosti). Je tie\u017e mo\u017en\u00e9 zablokova\u0165 cookies tret\u00edch str\u00e1n s\u00fa\u010dasne s akceptovan\u00edm “cookies” prich\u00e1dzaj\u00facich priamo z www.sinium.cz . Podrobn\u00e9 inform\u00e1cie o mo\u017enostiach a sp\u00f4soboch spracovania “cookies” s\u00fa k dispoz\u00edcii v nastaveniach softv\u00e9ru (webov\u00fd prehliada\u010d). Obmedzenie pou\u017e\u00edvania “s\u00faborov cookie” m\u00f4\u017ee ovplyvni\u0165 niektor\u00e9 z funkci\u00ed dostupn\u00fdch na webov\u00fdch str\u00e1nkach. Upozor\u0148ujeme, \u017ee odmietnutie s\u00faborov cookie sa vz\u0165ahuje iba na konkr\u00e9tny prehliada\u010d. Znamen\u00e1 to, \u017ee na inom prehliada\u010di sa bud\u00fa musie\u0165 vykona\u0165 rovnak\u00e9 opatrenia.<\/p>\r\n","protected":false},"excerpt":{"rendered":"
\u010co s\u00fa s\u00fabory \u201ecookies\u201c? S\u00fabor cookie je mal\u00fd textov\u00fd s\u00fabor, ktor\u00fd webov\u00e1 lokalita uklad\u00e1 vo va\u0161om po\u010d\u00edta\u010di alebo mobilnom zariaden\u00ed pri jej prehliadan\u00ed. V\u010faka tomuto s\u00faboru si webov\u00e1 lokalita na ur\u010dit\u00fd \u010das uchov\u00e1va inform\u00e1cie o va\u0161ich krokoch a preferenci\u00e1ch, tak\u017ee ich pri \u010fal\u0161ej n\u00e1v\u0161teve lokality alebo prehliadan\u00ed jej jednotliv\u00fdch str\u00e1nok nemus\u00edte op\u00e4tovne uv\u00e1dza\u0165. Na \u010do […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sinium.cz\/sk\/wp-json\/wp\/v2\/pages\/5956"}],"collection":[{"href":"https:\/\/sinium.cz\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sinium.cz\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sinium.cz\/sk\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sinium.cz\/sk\/wp-json\/wp\/v2\/comments?post=5956"}],"version-history":[{"count":2,"href":"https:\/\/sinium.cz\/sk\/wp-json\/wp\/v2\/pages\/5956\/revisions"}],"predecessor-version":[{"id":11945,"href":"https:\/\/sinium.cz\/sk\/wp-json\/wp\/v2\/pages\/5956\/revisions\/11945"}],"wp:attachment":[{"href":"https:\/\/sinium.cz\/sk\/wp-json\/wp\/v2\/media?parent=5956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}